Jason::Adams

This is a good breakdown of some things to learn from the infamous Stompernet Product Launch taken from http://www.productlaunchblog.com/

 

Take home tips:

1. Set up a blog for your prospective customers, drip useful information to create credibility for yourself.

2. Capture name and email of your visitors by offering free (and quality) information. This can build your list faster than anything. Remember that while you are paying commission for the sales, the list belongs to you.
2. Setup affiliate tracking on this blog so that the affiliates get credit when the visitor orders your main product.

3. Setup a separate blog for your affiliates (I am guessing they have done this but I cannot verify because I am not an affiliate).

4. Create powerful sales letters that your affiliates can send to their lists. I noticed that 80% of the mails were exact duplicates - a few super affiliates like John Reese and Ewen Chia sent original mails.

5. Affiliates also added their own special bonuses if one bought through them. A guy even offered an ATV (all terrain vehicle) for those buying through his link. Wow!

6. Send pre-launch notification. Some people may have forgotten to check out your sales letter at the launch time because they registered long back. So remind them.

 

Start with promise to bring something.  Go over, meet and made good friends with Dave.  Met Jessica, Jorg (german).  Stayed up late with lovedrop. Messy place. Mystery and LD filming blogs, oxy.  Leave jacket, promise to bring item for dave.  GO back next night to bring item, chill with dave meet mike L , ameesh, larry , warstomper? ppc management tool, launch coming soon, case study possibilities for learning? Film ld’s house transformation, daves nice place, offer to go to melrose with them.  Digitize tape.  Next day go to melrose film, buy new clothes dave.  GO back, chill mike etc. See mike L.’s place, beach place.  Learn about some marketing stuff. Saw matador and jdog in melrose. Came back to deliver video footage, problem with fat32 encoding drive.  Chill with all the marketing guys again, meet kelly (rjerk) and his columbian girl. Here about project hollywood plans.  Mike mentions he wants me to edit. Told mike im not that good at his house.  He says my vision will help.  Also seems like they just want people who can get things done, responsibly, etc.  Told to read book “influence” etc.  Home late every night. Today setup rod to get shoot stuff, answer emails, work mehow stuff. Talk to nikki b she canceled her condo.  IS there too many people at my condo now?